Weltevree opens pop-up store in Utrecht

Utrecht - Dutch outdoor design label Weltevree is opening a pop-up store in the center of Utrecht. The store, located on the second floor at Steenweg 60, features a selection of both established Weltevree icons and new releases from the collection. 

Although at Weltevree they have a penchant for beautiful things made well, the label strongly believes that life is about what you experience, not what you own. 'Our products come to life when they are used. People should be able to see and feel our products. The new pop-up store is pre-eminently the place not only to see our products, but also to experience them,' said Derk Jan Hoeksema, marketing & sales director of Weltevree. The pop-up store in Utrecht is, next to the Brandstore in Amersfoort, Weltevree's second own store where this is possible. 

The opportunity to open a second store arose in collaboration with Dutch men's clothing brand Butcher of Blue. The two brands, which both share the same values of quality, outdoor living and friendship, have worked together before and are now joining forces once again to appeal strongly to the same target group with each their own unique collection.

Through familiar Weltevree icons, such as the Dutchtub, the Guidelight and the Outdooroven, visitors can discover the world of Weltevree. Also on display are the latest products from the collection, such as the Sticklight, the Woodlounger and the Sofabed. Each of these products adds something creative and unexpected in its own way to any outdoor space and changes the way we experience our immediate environment. 

The store stocks a select selection of small products, such as the Sticklight and the Guidelight. In addition, the entire collection can be ordered in-store and orders are delivered free of charge within one working week.

Opening hours: 
Tue-Fri 10:00-18:00h 
Sun-Mon 12:00-18:00h
And on Thursday shopping evenings from 18:00-21:00h

About Weltevree 
Weltevree is a Dutch design brand founded in 2007. The brand produces contemporary sustainable goods that aim to activate people and their environment. Weltevree's range includes a variety of outdoor furniture and products, from lighting and outdoor ovens to luxurious Dutchtubs and other surprising outdoor items. Based in Amersfoort, the Netherlands, Weltevree strives to promote a more conscious, social and content life by providing products that activate and enrich the use of the outdoor environment.

About Butcher of blue 
Experience nature from within the Dutchtub original and experience the luxury of outdoor bathing. The iconic wood-fired hot tub allows you to fully relax in your own backyard all year round. The Dutchtub Original is made of polyester and a steel coil. The water at the bottom of the tub is drawn in through the coil and heated by the fire of the wood-burning stove. The water flows into the tub and in this way uses natural circulation of the water. The Dutchtub holds 600 liters of water per splash.The Dutchtub is comfortable, a real eye-catcher and with its 75 kilos it is easy to move. To make moving it even easier, the Hand Trailer is available separately in the Webshop. Place the Dutchtub in a nice spot in the garden, heat the water and lower yourself into the water. Close your eyes and focus on your surroundings and the sounds around you. Combined with a drink, the Dutchtub is a cozy drinking spot for an evening with friends. The design of this special hot tub is by Floris Schoonderbeek. The Dutchtub Original, a Dutch design, is available in three different unique colors, comes with a wok. The tub seats four people and reaches a temperature of 38 degrees within about 2 hours. Complete the Dutchtub Original with a variety of accessories. Also explore our other Dutchtub models here. 

This outdooroven is an eye-catcher in any garden! Enrich your garden or patio with the Outdooroven Original. From bread rolls for breakfast to pizza or sparibs for dinner: the outdoor oven is a real all-rounder and contains an outdoor fireplace, oven and barbecue grill in one. So you can enjoy adventurous meals outdoors all year round. In summer with a cocktail and in winter with a hot chocolate.  In the lower open compartment the wood fire is stoked. Above it is a compartment with a lockable flap, in which you can bake. The top of the Outdooroven is flat and warm enough for cooking. The outdoor oven easily reaches temperatures up to 350 degrees and is expandable with various accessories. This iconic design by Dick van Hoff is made of high-quality 3mm thick Corten steel and will last at least 10 years. The outdoor oven comes complete with pizza stone, grill grid and 1 meter stove pipe. Complete your Outdooroven with various accessories.  Light a fire, make some goodies in the outdoor oven and chat with your friends while enjoying the crackling wood fire in the background. 

Unwind with the Woodlounger - which offers the comfort of a hammock but can be placed anywhere. The archetypal basis of the Belizean classic has been transformed into a delightful lounger by furniture maker and designer Georg Wasensteiner. For total relaxation, the Woodlounger comes with a plush mattress and pillow set - adjustable in height to fit everyone, big or small. Put your feet up, grab a book, or simply turn your face to the sun (also perfect for stargazing at night). The Woodlounger is made of sustainable larch wood, which with a little maintenance will last for years and gives the lounger an elegant natural look. The clever design makes it not only comfortable to relax in but also easy to store. Simply fold the chair in half and store it upright when not in use. The Woodlounger comes with a pillowset in silver blue with terra red color.

The sofabed by designer Hade Steenwinkel is inspired by the idea of having a place to both sit and sleep comfortably on the same sofa. The sloping angle of the mattress creates a relaxing seating position. Because the frame has an equal sloping angle, the mattress becomes flat when you rotate it 180 degrees. With just one quick turn, you’ll have a comfortable spot for an afternoon nap in the open air. The two-in-one sofabed is perfect for smaller spaces like a balcony or an urban garden.   Both the mattress as well as the pillows are made from a durable waterproof material called Olefin and have a ventilating underside. The fabric is nearly impenetrable by water, making it well suited for outdoor use. Even a rain soaked mattress will dry quickly due to this ventilation system. The Sofabed frame will be available in Agate Gray and the mattress and pillows will be available in Light Gray and Faded Orange.